OK, Gmail concerns me now!

12.18.05 | 8 Comments

Google Address Mapping Feature In Gmail

Google and gmail introduced a new feature in gmail last few days. Now if you have a “Address” in your email (could be any location blah blah), gmail will allow you to “MAP” that address directly from their sidebar. Look at the image above and the red square. Now this has me concerned a bit for various reasons.

Google likes us to believe that no human read our emails, and only computers do that job. However, I am begining to feel that google computers are reading a bit “too” much here. ” Gmail is not only actively scanning our emails for context relative ad placement, but is also making sense out of the email - It is now perfectly reading the addresses and allowing users to map that location. I am like - why?! I suddenly feel that my privacy with gmail is not that secure as I had imagined it to be.

So what’s next? Next friday when I and my friends are having conversation about what we could do on Friday and Saturday, will google come up with ideas for us on basis of our conversation? Will there be a time, when google will look at where (the location) I am reading email from, take the contents of email and give me localized ads? Suppose I am in Chicago checking my email about my friends who had an amazing Italian dinner in d.c, will I get recommendations from google about Italian restaurants near my hotel in Chicago and ask me to visit them? Google already has embedded RSS readers into gmail - so whats next? “context sensitive” RSS feeds? No - that doesnt seem like feature to me - it feels like a feature creep!

The thing that does concern me is how much sense is gmail making out of our emails. It almost seems now that google’s two eyes are actively scanning every single sentence we write to our friends and trying to make up a gazillion ideas about what it can do with it to serve me better. Or may be serve the Feds. Or serve the government. Or serve the advertizers. Now this make me feel a bit jittery now. I only fear whats next.

And I am suddenly feeling a bit insecure about my gmail email now… For god’s sake, I hope google stops any more feature creeps like these!

8 Comments


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